Dichotomy was my first attempt at creating a brand identity from the ground up. I knew I wanted to create and I knew I wanted one cohesive identity to house those creations. Dichotomy ended up being a great way for me to test the waters and get a mental foot in the door, showing myself I can do this and more if I want.

I created all creative assets for Dichotomy which included logo design, merchandise design and the styling, editing and creation of two capsule collections.

I ended Dichotomy feeling like what I could learn from it and what I had to offer it had run its course.