Coco + Hazel

Logo Design & General Asset Design

Coco + Hazel is a specialty milkshake and espresso shop located in Richmond, Virginia. It opened in 2019 to almost immediate success. Utilizing the incredibly “Instagrammable” quality of the specialty shakes, people flocked to get their hands on one of these milkshakes, adorned with a buttercream-lined rim and a secondary sweet treat on the top of the glass, it remains a favorite for kids, adults and influencers alike.

I started my work with Coco + Hazel just creating the logo. After that point, I took on a more present role with the company, creating almost all of the assets for in-store and online use, including the website creation and development during my time with the company, while also helping manage company operations.

Many of the design assets featured a mix of clean and minimal elements with fun, soft colors.

Logo Creation Process